Let’s Get Started Once you’ve decided that moderated research is the right approach for your project, you will want to…
Interview
The #1 Reason Startups Fail and How to Prevent It
#1 Startup Mistake While working at the University of Iowa’s I-Corps program, I heard hundreds of startup pitches every year. It…
Simplifying the User Research Process
We’ve Made The Research Process Even Easier! You spoke up and we listened. We all know that surveys can be an integral part…
Innovation Spotlight Interview - Ep 5: Powderhook
Episode 5: “Start With Sales” Eric explains how Powderhook is helping to reinvigorate the Hunting and Fishing community and shares how…
Innovation Spotlight Interview - Ep 3: Travefy
Episode 3: “From Bachelors to Businesses “ David from Travefy explains how they went from consumer focused tools to focusing on…
Innovation Spotlight Interview - Ep 6: Robin Hood Plans
Episode 6: “It’s your money…. Why not keep it?” Micheal from Robin Hood Plans tells us how he wants to…
Innovation Spotlight Interview - Ep 1: Quantified AG
Episode 1: “Fit Bit for Cattle” Brenna from Quantified Ag explains how the technology she is working on can help monitor…
Innovation Spotlight Interview - Ep 2: Vocatio
Episode 2: “Your MVP Can’t Be Ugly” Patrick shares how Vocatio helps young people take ownership of their talents in…
Innovation Spotlight Interview - Ep 4: Smart Drivinc
Episode 4: “The future of crash prevention” Shashaanka from Smart Drivinc explains how this startup is a personal journey for him…