Research

Resources and Advice to help you become a better user researcher

 

Videos

The following videos, “Customer Discovery” by Ralph Guggenheim, can be found on www.Vimeo.com.

Pre-Planning Customer Discovery
• Pre-Planning Pt. 1 (4:55)

• Pre-Planning Pt. 2 (3:25)

• Pre-Planning Pt. 3 (1:29)

Customer Discovery Interviews
• Interviews Pt. 1 (5:40)

• Interviews Pt. 2 (3:49)

• Asking the Right Question (2:37)

Outside the Building
• Death by Demo 1 (2:18)

• Death by Demo 2 (1:45)

• Assuming You Know what the customer wants (1:56)

• Understanding the Customer Problem (the wrong way) (1:42)

• Understanding the Problem (the right way) (3:22)

• Customers Lie (2:37)

• The Distracted Customer (3:12)

• Engaging the Customer (3:37)

• Customer Empathy (2:25)

• The User, the Buyer & the Saboteur (2:24)

• Multi-Person Interview (2:03)

• B-to-B to C (2:15)

• Existing vs. New Markets (5:29)

• Interviews in Public (2:11)

Back in the Building
• Extracting Insight from Data (2:59)

• Getting the MVP Right (3:34)

• Pay Attention to Outliers (2:16)

• The “Other 85%” (2:32)

 

Articles