Intent
Frame the opportunity in terms of business goals and user needs.
Research Objectives
- Understand the design challenge
- Identify business goals
- Recognize user needs
Example Research Techniques
- Customer observations
- Stakeholder interviews
- Existing customer metrics
- Existing product backlogs
- Previous customer research
Resources
- Business Model Generation (Osterwlader & Pigneur)
- The Design of Everyday Things (Norman)
- The Innovator’s Solution (Christensen & Raynor)
- The Innovator’s Hypothesis (Schrage)
- Lean Startup (Ries)
- Lean UX (Gothelf & Seiden)
- Systematic Inventive Thinking
- Value Proposition Design (Osterwalder, Pigneur, Bernarda, and Smith)
